Latin name: Rhododendron roseum
Member of the Heath family (Ericaceae)
Also called Early Azalea, this showy flowering shrub sports very fragrant pink flowers that often appear before the leaves. The stamen and pistil project from tubed corolla that is as long as petals. The leaves are whitish woolly beneath. The twigs and buds are also woolly. It grows to a height of 2 to 10 feet. It is found in rocky woods. It blooms in May and June.
The Honeysuckle Azalea is easy to identify in the Clinch Mountain area as its blooms reach their peak right after dogwoods begin to fade.
"A Field Guide to Wildflowers, Northeastern and North-central North America" by Roger Tory Peterson and Margaret McKenny
Photo taken in my yard